Following a series of false starts, the all-new 2021 Ford Bronco is finally heading to dealers.  The occasion marks the first time in 25 years that the fabled SUV has rolled off an assembly line.

But, the production team at Ford’s renovated Michigan Assembly Plant will have their work cut for them. Because the company says it’s sitting on over 125,000 orders for the sixth-generation Bronco. Yet, Ford says it’s up to the task since spending $750 million on the facility and adding 2,700 jobs.   

All-New 2021 Ford Bronco - assembly lineman installs grill on yellow Bronco

Many delays – but on the way!

Better Than Ever Bronco

“We know the fans have been waiting for the Bronco – and we’re so excited to bring it back,” said Suzy Deering, Ford’s chief marketing officer. “And this Bronco is better than ever. We’re staying authentic to Bronco’s goes-over-any-terrain heritage.”  She adds that Ford has “leveraged the brand’s Built Wild innovative design, durability, and advanced off-road capability.”

Production for the all-new 2021 Ford Bronco was supposed to have started earlier in the year but pandemic-related issues and supply-chain glitches (including the chip shortage) delayed manufacturing. 

Hiccups continue as customers who ordered their Broncos with a paint-matched modular roof will have to wait until the 2022 model year.  Expect to see the first two- and four-door Broncos start to hit the streets next month.

All-New 2021 Ford Bronco Targets Jeep Wrangler

The new Bronco has been wildly popular among Ford enthusiasts and a market that can’t get enough SUVs and off-road vehicles.  However, some estimates report that up to 95 percent of these machines never leave the pavement. 

The all-new 2021 Ford Bronco is the first significant challenger to the stalwart Jeep Wrangler.  A fact, for example, that the Dearborn automaker highlighted in a recent marketing stunt.  This March, Ford crashed the Easter Jeep Safari in Moab, Utah, by bringing pre-production Broncos to the traditional all-Jeep event.

All-New 2021 Ford Bronco blue Bronco sits in factory passenger side front profile

If it performs as well as it looks then Ford has a winner!

Bronco Offers Six Trims and 200+ Custom Options

The Bronco will be available in six trims with extensive Jeep-inspired personalization options.  The base Bronco starts at $28,500. Meanwhile, the top-tier Wildtrak edition begins at $46,980. A limited-run First Edition Bronco sold out shortly after Ford starting taking orders.  

Bronco customers can choose from over 200 factory-installed accessories.  As a result, Ford built a 1.7 million-square-foot Modification Center alongside the Michigan Assembly Plant. The adjacent facility will add exterior graphic packages, roof racks, and other personalized gear.

 

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