Collector Bruce Pascal owns one of the only two Hot Wheels pink Volkswagen Beach Bomb prototypes in existence. The prototype is both rare and expensive. Scouting out its whereabouts involved decades of collecting and some real sleuthing. The Volkswagen Beach Bomb is a prize for any Hot Wheels collector, and Pascal’s efforts to find one paid off immensely.

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From Gathering Dust to Gathering Collector’s Items

Pascal has enjoyed Hot Wheels cars since 1968 when they first hit the shelves. He began collecting them seriously in 1999 when he rediscovered his old Hot Wheels toys in a cigar box at his mother’s house.

“That excited feeling I had as a boy was rekindled instantly,” said Pascal. “My friend offered to pay me $200 for the cigar box. I declined and held onto them, but it was his offer that made me start researching the value of Hot Wheels and pursuing collecting as an adult.”

Before long, Pascal turned into an investigator. Besides the Hot Wheels cars, he gathered original drawings and sales brochures, wood models, blueprints, and other memorabilia. He sought out Hot Wheels through newspaper ads. He called other collectors, and he tracked down rare toys using a 1969 Mattel employees phone book to call former employees.

His ultimate prize? He was after the pink Volkswagen Beach Bomb prototype.

Hot Wheels Volkswagen Beach Bomb and Bruce Pascal

Hot Wheels Super-Collector & His Prize

Pascal and the Volkswagen Beach Bomb Prototype

The Volkswagen Beach Bomb prototype was rare for several reasons. One, it was pink.

“I already had heard about [the Beach Bomb] in purple, green, red, light blue, and gold. I even had heard about an unpainted model,” said Pascal. “But pink was extremely hard to find. Most Hot Wheels models were marketed to young boys, who the brand assumed didn’t want to play with pink. They created just a few pink [Beach Bomb] models to market to their female audience.”

Second, the Volkswagen Beach Bomb prototype toppled over when it rolled. It was narrow, with surfboards sticking out the back. To solve the balance problem, Hot Wheels added weight to the sides and moved the surfboards.

When Pascal learned that the pink Volkswagen Beach Bomb prototypes were the most coveted Hot Wheels in existence, he hunted them down. He made his offers, he won, and he added both prototypes to his collection. Eventually, he sold one of them to a friend. He kept the Volkswagen Beach Bomb prototype that was in the best condition for himself. This particular Volkswagen Beach Bomb remains his prized collector’s piece.

“I won’t say how much I purchased it for,” said Pascal, “but it is worth an estimated $150,000 today.”

Hot Wheels Super-Collector in his mini-museum

Pascal’s Hot Wheel’s Passion On Display

Sharing and Showing the Volkswagen Beach Bomb Prototype

Pascal treasures more than 4,000 Hot Wheels cars in his private museum. He keeps around 3,000 pieces of memorabilia, too. However, he absolutely cherishes the pink prototype.

“This model was a huge win for my collection,” he said.

Pascal celebrates this win by hosting private tours for other collectors. He also loans the Volkswagen Beach Bomb prototype for display at other museums and events, where Hot Wheels enthusiasts can drool over it from a safe distance away.

“I want other people to experience the Beach Bomb,” he said. “I’ve found so much joy in learning about classic cars and Hot Wheels, and I hope I can spark some of that in other people. It’s a treasure to find these rare models.”

Volkswagen Beetles and Buses are by far the most popular die-cast Hot Wheels models, and the company plans to release 42 new Volkswagen models in 2020. However, the Volkswagen Beach Bomb prototype in Pascal’s collection will likely remain the best known and most expensive Volkswagen Hot Wheels model for a long time.